
Daniel Reed
Head Beekeeper & Content Director
How I Got Here
I started pulling frames when I was eight years old, standing on a milk crate next to my grandfather in a Mendocino County apiary. Four generations of my family have kept bees in Northern California. I never planned to do anything else.
After studying Entomology at UC Davis — where I spent two years at the Honey Bee Research Facility — I came back to the family operation and started scaling it. Today I manage over 500 hives spread across the coastal meadows, redwood clearings, and Sierra foothills that give our honey its character.
In 2023, I earned my Master Beekeeper certification from the Eastern Apicultural Society. It was the hardest test I've ever taken, and probably the most useful. It forced me to articulate things I'd been doing on instinct for twenty years.
“The bees don't care about your business plan. You either learn to read the hive or you lose the hive. Everything I write comes from that reality — not theory.”
— Daniel Reed
What I Do at NorCal Nectar
I split my time between the apiaries and the keyboard. On the production side, I oversee hive health, harvest timing, and quality control — making sure every jar of honey and every frame of honeycomb meets the standard my grandfather set decades ago.
On the content side, I write the guides, articles, and educational resources across our blog. Over 100 articles so far, covering everything from how to start beekeeping to the science behind raw honey. I try to write the kind of practical, no-fluff content I wish I'd had when I was learning.
Credentials
Education
B.S. Entomology
University of California, Davis
Certification
Master Beekeeper
Eastern Apicultural Society
Experience
25+ Years
Commercial & research beekeeping
Research
UC Davis Honey Bee Lab
Pollinator health & habitat studies
Start Reading
100+ guides on honey, beekeeping, and bee products — written from the apiary, not an office.
